One of the best things about the web is that pretty much everything is available at your fingertips. In creating this company and thus its own social media channels, even writing this blog, however, great content has to be found.
Anyone can learn to create great content. There are literally hundreds of articles out on the World Wide Web to tell you which websites to use for creating what content, finding content, etc. I have a few personal favorites, but I'm not so much a brand advocate yet. Instead, I'm going to tell you how I find inspiration.
- Find Your Niche- Obviously, it's important that you find what you're good at. I've had jobs where I've done what I wasn't interested in, and the drive to do well never lasted long. After the first kick of learning new things faded, it was a constant battle just to get up in the morning. Usually, what you're good at is also what you're interested in- then you're lucky. Sometimes, it's not quite so. You can be really good at sales and hate the sales process (I sometimes do, not gonna lie). But it doesn't mean you can't turn it into something good for you. Let yourself immerse in different worlds and see where it can take you. If you don't like it, change direction. The best part of Web 2.0 is that particulars are celebrated. Not everyone can post cat videos, and not everyone can do that stupid stuff on '100 Greatest Stunt Fails', but there's something you can do. Don't be afraid to experiment.
- Take Time. Nothing comes quickly or for free, you have to put in the work in yourself. Once you've found something, do it whole-heartedly. It's easier said than done, I know (no, really, I know). Create opportunities for yourself, and take time to actually seize these opportunities. Your friends will still be at the pub next Friday night, and the awesome department store sale will still be there at the end of the season. Don't be afraid to prioritize yourself and your interests.
- Don't Be Afraid To Say No. This is something I often struggle with. Maybe it's culture, maybe it's personality. Whatever the reason, I can't turn down opportunities when I see them. Thing is though, so many people have found exactly what they want because they've said no. If you're job-hunting, and the first mediocre/back-up job you applied for shows up, don't just jump into it. I've made that mistake, and ended up being miserable for it. Have faith in yourself. And hey, even if Michael Stelzner says that this app is something you can't live without... chances are, you can. He gives great advice and I love his posts dearly, but it doesn't mean that everything he says goes for me. I have to take my situation and apply it accordingly-- so should you. You're the the only person that knows your own process best, so your decisions matter far more than recommendations from outside influences.
- Stay True to Yourself. This kind of ties back to my last point, but it deserves a special mention. You know yourself best. You know your situation best. There's always another way, and you will always find a way out. If you find you've gone the wrong way, don't be afraid to admit it and come back to Plan A. Recognizing your mistakes is the best way to actually go forward and improve. Any and every experience is good experience, even if it's 'not what to do'.
I guess what I'm trying to say is, try and be a bit more courageous. Nowadays, we are so caught up in not making any mistakes, we don't end up taking risks that might be worth it in the end. Don't end up in that rut. Let common sense guide you and do what feels right. One of my biggest mantras is: You should never regret what you do because at the time, you thought it was the best choice available. So maybe that kung pao chicken made you feel ill, or the internship you joined didn't teach you much, but experience is experience. Don't dismiss it too quickly, and take what you can from it.