Buying habits are now completely different from what they were ten, twenty years ago. The Internet has drastically changed things, with millennials even saying that they don't even bother with print advertising. Forbes really says it all in this article. I don't believe in using flowery language to say the same thing that someone else already said, so I'm going to take out a few main buying habits of millennials I want you to be aware of:
"[Millennials] want to engage with brands on social networks. 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.
[Millennials] aren’t influenced at all by advertising. Millennials believe that advertising is all spin and not authentic.
[Millennials] value authenticity as more important than content. 43% of millennials rank authenticity over content when consuming news. Blogs are meant to be authentic and many of them are run by a single individual."
The millennial has grown up in a hugely complicated society and has had to deal with unprecedented crises all over the world, from economic to humanitarian to environmental ones, so we are by default very complicated creatures. But this is why social media marketing is so important. This is why you need to understand this isn't just a game or just a random Facebook post a couple of times a week. This is what we social media managers can help you tap in to. This is why you need to really grasp Interaction 2.0.
Authenticity is the name of the game, and content creation is the energy that keeps the game going, and keeps you ahead of the game. Create content with authenticity, you'll find that connection! You'll be using Interaction 2.0!